• Salinas Monterey is #27 Hispanic market against P12+

• Total P12+ Population:
– 557,400/Hispanic represents 36% of the market (200,664)

• The Hispanic Language preference:
– 60% Spanish Primary/40% English Primary against P12+

• Work Force:
– Manufacturing9.5%Trade (retail and wholesale)21.5% Agriculture18.0%Service and Government 51.0%